A cooler company that didn't exist yet. CoolerClips is a Boulder company making tabletops that clip onto a cooler. The product existed and the brand did not. A crowdfunding launch needs all of it at the same time: an identity, a site to send people to, and a film that explains the thing to someone who has never seen one. Brand direction first, then the website, then photography and video for the Kickstarter and the launch. One team on all four.