The ask: Celsius was moving into action sports: BMX, mountain biking, skateboarding. A drink brand arriving in those scenes gets read fast, and the footage is usually what gives it away. They needed a library deep enough to run across paid, organic and email, and they needed it on a short turnaround. What we did: Photography and video across all three disciplines, working directly with the brand rather than through an agency. Delivered as one library, cut and graded for paid social, organic feeds and email.